ADA Compliance and Web Accessibility
What is ADA compliance?
ADA stands for the Americans with Disabilities Act. New Window It was signed into law by President George Bush in 1990, and it’s America’s most important law regarding accessibility and civil rights for people with disabilities, including web accessibility.
Essentially, ADA prohibits discrimination against anyone based on ability or disability. It came about after a 2-year campaign to advance civil rights to marginalized groups, including Americans with disabilities. Disability activists and advocates lobbied intensely new Window for laws that would prohibit discrimination, and from 1988 they began to garner cross-partisan support for federal legislation.
ADA draws on the precedent that was set by Section 504New Window of the much older Rehabilitation Act, which guarantees certain rights to people with disabilities. However, the Rehabilitation Act was very limited and only applied to the government sector.
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Why do you need it?
Having ADA compliance, not only promotes equality and accessibility but also saves a ton of legal cases from being filed against the brand or company. Every year thousands of cases are filed by people with disabilities against companies that do not accommodate the ADA guidelines. Web developers, content managers, and organizations must do regular audits of their content to make sure they are keeping up with the 508 Standards and the W3C Web Content Accessibility Guidelines (WCAG) 2.0 Level AA at all times.
Not only does it improve the accessibility of content but also improves engagement, proven by studies – videos that support closed captions have a better watch duration and conversion rate when compared to those videos which do not support captions. This has a direct impact on how the content ranks in SEO and community engagement forums.
How we can help your website be ADA Compliant
The good news is the Web Content Accessibility Guidelines (WCAG) from the Web Accessibility Initiative offer several actionable steps for improving website accessibility that will help your website. Here are the following that Digital Broiler can help to improve your website to become a ADA Compliant:
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